Messenger training, built on evidence about who people actually trust.
Once the research maps which messengers reach which audiences, we'll train people to use that evidence well.
What it covers
Using the evidence.
- 01Using tested messages accurately: what they mean, and where they stop applying
- 02Reading your own audience's values segment, rather than assuming it
- 03Working with the messengers people already trust, instead of assuming your own reach
Who it's for
Anyone whose job is to be heard.
Spokespeople and comms leads across both the present‑day‑harms and existential‑risk conversations. Anyone whose organisation needs its message to actually land.
Status
Built on findings that don't exist yet.
This programme is on the roadmap, coming out of the research rather than ahead of it: we're not going to train people on messages we haven't tested. If you'd like to be first in line once it's ready, get in touch.