Messenger training, built on evidence about who people actually trust.
Once the research maps which messengers reach which audiences, we'll train people to use that evidence well.
Using the evidence.
- 01Using tested messages accurately: what they mean, and where they stop applying
- 02Reading your own audience's values segment, rather than assuming it
- 03Working with the messengers people already trust, instead of assuming your own reach
Anyone whose job is to be heard.
Spokespeople and comms leads across both the present‑day‑harms and existential‑risk conversations. Anyone whose organisation needs its message to actually land.
Built on findings that don't exist yet.
This programme is on the roadmap, coming out of the research rather than ahead of it: we're not going to train people on messages we haven't tested. If you'd like to be first in line once it's ready, get in touch.
Frequently asked questions
What does the training cover?
Three things: using tested messages accurately, including where they stop applying; reading your own audience's values segment rather than assuming it; and working with the messengers people already trust instead of relying on your own reach.
When does it start?
The programme is on the roadmap but not yet running. It comes out of the research rather than ahead of it: we will not train people on messages we have not tested. Register interest at [email protected] and you will hear first.
Who is it for?
Spokespeople and communications leads across both the present-day-harms and existential-risk conversations, and anyone whose organisation needs its message to land with a specific public.
Will it cost anything?
Training will be subsidised at first and then tiered: free for small organisations, priced for well-funded ones. Nothing taught in training is withheld from the free toolkit; the training is about applying it well.
How is training different from a workshop?
Training teaches the method and the evidence to a cohort. A workshop applies the evidence to your organisation's own materials and audience in a small working session. Most organisations will want one or the other, not both.
Do you train the messengers themselves, or just the comms team?
Both, over time. The plan includes messenger training for the trusted voices the research identifies, as well as training for the communicators who work with them.